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The digital marketing glossary > C > What is CRO definition?

What is CRO definition ?

CRO is an acronym which stands for Conversion Rate Optimization.

CRO is a key process in digital marketing and strongly influences profitability.

CRO may relate to different kinds of conversions :

Final conversions:
- order rate
- registration rate
- subscription rate
- ...

Intermediary or secondary conversions:
- landing page conversion
- product demos viewed
- newsletter subscription
- webform completion
- ....

For more details, see conversion rate optimization.

 
Published on Sunday 28 October 2012, mis a jour le Friday 2 November 2012 (Authors)