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The digital marketing glossary > C > What is Catfish ad unit definition?

What is Catfish ad unit definition ?

A catfish ad unit is a banner that appears over the webpage at the bottom of the browser window. The catfish unit stays visible as the user scrolls the page unless the user closes it through the closing button.

Catfish ad units may have different sizes according to publishers’ specs.

Some video demos of catfish ad units:

 
Published on Tuesday 14 May 2013 (Authors)