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The digital marketing glossary > C > What is Chief conversion officer definition?

What is Chief conversion officer definition ?

Chief conversion officer or CCO is a new job position which has recently emerged for big online retailers.

His role is to ensure the best conversion rate for all traffic sources on a commercial website. He must coordinate all team efforts toward this goal.

The chief conversion officer needs to master web analytics and testing techniques and be able to negotiate or even imose his views.

 
Published on Monday 21 January 2013 (Authors)