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The digital marketing glossary > C > What is Click definition?

What is Click definition ?

A click is the use of the left mouse button to follow an hypertext link on the Internet or on an email. The hypertext link can be a text or an image.

The click is usually the desired action of digital marketing campaigns.

Thus, click through rate is frequently selected as a campaign efficiency indicator.

 
Published on Friday 29 April 2011, mis a jour le Saturday 27 October 2012 (Authors)