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The digital marketing glossary > C > What is Click & collect definition?

What is Click & collect definition ?

Click and collect is the process by which the consumer orders online (click) and collects his merchandise at a local store. It is a compromise between online and in-store shopping.

Main benefits of click and collect for the consumer are saving delivery or shipping delays and costs. It also saves time and prevents shopping in congested stores.

In some cases, click and collect may enable consumer who are afraid of online payment to pay at the collecting point.

For more details and illustrations see click and pick up.

Published on Friday 23 November 2012 (Authors)