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The digital marketing glossary > C > What is Click & pick up definition?

What is Click & pick up definition ?

Click & pick up is a service by which the consumer orders online and picks up his command at a local store.

For the consumer it saves delays and shipping or delivery fees.

To be efficient for retail chains, the system must be able to check inventory at each participant local store.

An example of clicks in the plane and pick up at the airport:

 

 
Published on Friday 23 November 2012 (Authors)