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The digital marketing glossary > C > What is Click to reveal definition?

What is Click to reveal definition ?

The "click to reveal" is a coupon affiliate practice which entices user to click on coupons to know their value. The user is then redirect to the merchant site and it allows the coupon affiliate to place a cookie on the user’s browser and to hope for commissions during the lifetime of the cookie.

The practice seems to contradict US IAB affiliate guidelines and is forbidden by the UK IAB/AMC voucher code, code of conduct.

 
Published on Wednesday 2 January 2013 (Authors)