A co-branded affiliate landing page is a landing page created by a merchant and dedicated to incoming visitors from main affiliate partners.
A co-branded affiliate landing page commonly display name and logo of the affiliate partner referring the visitor, a tag line and possibly a recall of an advantage.
The goal of co-branded landing page is to rise conversions by smoothering the transition between the affliate page and the merchant offer and by reassuring the referred visitors. Tests seem to show a real lift in conversions and affiliate platforms encourage the usage of co-branded pages. It is also a way to retain premium affiliates.
Creation of co-branded landing page for affiliate programs is mainly used for affiliate traffic originating from coupon sites.
An example of affiliate program offering a co-branded landing page:
Another exemple of co-branded landing page for coupon site traffic:
Image credit Linkshare’s Smart Bargains case study.