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The digital marketing glossary > C > What is Co-branded affiliate landing page definition?

What is Co-branded affiliate landing page definition ?

A co-branded affiliate landing page is a landing page created by a merchant and dedicated to incoming visitors from main affiliate partners.

A co-branded affiliate landing page commonly display name and logo of the affiliate partner referring the visitor, a tag line and possibly a recall of an advantage.

The goal of co-branded landing page is to rise conversions by smoothering the transition between the affliate page and the merchant offer and by reassuring the referred visitors. Tests seem to show a real lift in conversions and affiliate platforms encourage the usage of co-branded pages. It is also a way to retain premium affiliates.

Creation of co-branded landing page for affiliate programs is mainly used for affiliate traffic originating from coupon sites.

An example of affiliate program offering a co-branded landing page:

 

Another exemple of co-branded landing page for coupon site traffic:

Image credit Linkshare’s Smart Bargains case study.

 
Published on Friday 29 March 2013 (Authors)