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The digital marketing glossary > C > What is Co-branded landing page definition?

What is Co-branded landing page definition ?

A co-branded landing page is a landing page on which is displayed a logo and tag line related to the website referring the visitor. Co-branded landing page are used for all kinds of digital marketing campaigns but mainly for affiliate programs.

Co-branded landing pages aim at making easier the transition between the advertising vehicule and the merchant offer and are also sometimes a way to recall an exclusive promotion for visitors referred by the partner.

Co-branded landing pages are often a boost for conversions.

For more details, examples and illustrations, see co-branded affiliate landing page.

Published on Friday 29 March 2013 (Authors)