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The digital marketing glossary > C > What is Conditional tag loading definition?

What is Conditional tag loading definition ?

Conditional tag loading is a process by which third party tags are loaded and fired according to a set of rules.

Conditional tag loading prevent loading useless tags in some circumstances and improves website performances. It is also used for conversion deduplication.

Conditional tag loading is an option offered by some tag management systems.

 
Published on Friday 30 November 2012 (Authors)