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The digital marketing glossary > C > What is Conversational agent definition?

What is Conversational agent definition ?

A conversational agent is a virtual character which answers website visitors’ questions through live chat.

A conversational agent most often combines an artificial intelligence engine which manages questions and answers with a graphic avatar which “humanize” the relation.

A conversational agent is often called a virtual agent or chatbot.

conversational agent

 
Published on Friday 12 October 2012 (Authors)