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The digital marketing glossary > C > What is Cookie deletion definition?

What is Cookie deletion definition ?

Cookie deletion is the phenomenon by which Internet users regularly clear cookies from their computers or have them cleared by automated software.

When cookies are deleted, websites, web analytics tools, ad-servers and others digital marketing solutions deposit new cookies.

Cookie deletion has many consequences in digital marketing :
- unique visitor overstatement
- advertising audience and frequency measurement disturbance
- ad sequencing and ad capping disturbance
- difficulties for targeting based on cookies - behavior and interest-based targeting
- conversion attribution
- etc

 
Published on Sunday 30 November 2014 (Authors)