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The digital marketing glossary > C > What is Creative quality assurance definition?

What is Creative quality assurance definition ?

Creative quality assurance, aka creative QA, is the process by which all ad creatives submitted with order insertions are scrutinized to verify compliance with ad specs and other T&Cs specified by a publisher or network.

Creative quality assurance ensures smooth delivery of campaigns - without technical glitch -, prevents data leakage, prevent legal issues and preserves user experience.

Creative QA is commonly achieved by ad traffickers and may be an issue when hundreds of creatives per week are displayed on a publisher website or on a network.

Published on Friday 26 April 2013 (Authors)