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The digital marketing glossary > C > What is Creative template definition?

What is Creative template definition ?

Creative template can have different meanings in digital advertising context.

First, a creative template can be a feature offered by a "classic" ad server. In this case, creative templates allow advertisers and agencies to create their own HTML templates for creative types that they would like to reuse. The ad server aditor can also offers default creative templates ready for use and which can possibly be customized.

Creative templates can also refer to templates used with product feeds for creating on the fly dynamic creative ads. For more details, see dynamic creative and dynamic creative optimization.

Published on Sunday 13 January 2013 (Authors)