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The digital marketing glossary > C > What is Cross-device advertising definition?

What is Cross-device advertising definition ?

Cross-device advertising refers to the fact of deploying a digital advertising campaign on multiple screens and devices while taking account individual cross-device behaviors.

With real cross-device advertising, message sequencing and frequency capping can be observed across devices for a single consumer.

Cross-device advertising goes beyond multi-screen campaigns where ad exposures are not always linked across devices.

For more detail see cross-device targeting and cross-device retargeting.

 
Published on Monday 1 December 2014 (Authors)