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The digital marketing glossary > C > What is Cross-device attribution definition?

What is Cross-device attribution definition ?

Cross-device attribution refers to the issue of tracking device and channel contributions through the conversion path when the user bounces from device to device.

Cross-device attribution requires the ability to follow and recognize a user across multiples devices. Cross-device attribution can be based on deterministic identification.

See also cross-device identification.

A commercial presentation of cross-device attribution reports :

Drawbridge Cross-Device Insights Overview from Drawbridge on Vimeo.

 
Published on Sunday 30 November 2014, mis a jour le Monday 1 December 2014 (Authors)