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The digital marketing glossary > C > What is Cross-device visitor identification definition?

What is Cross-device visitor identification definition ?

Cross-device visitor identification refers to the issue and process of recognizing website visitors when they access a site from different devices - desktop, tablet, mobile, etc.

Cross-device visitor identification has many purposes.

It prevents to count too many unique visitors as recognizing a visitor across browsers and devices allows to count him as a single visitor.

It allows to track and study behaviors and conversion paths from multiple devices on a website.

Most often, cross-device visitor identification is done by using login usernames.

Main web analytics solutions offer tools and solutions for cross-device visitor identification but all cross-device visitors can’t be identified.

Published on Sunday 30 November 2014 (Authors)