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The digital marketing glossary > C > What is Cultural marketing definition?

What is Cultural marketing definition ?

Cultural marketing is the application and adaptation of marketing practices in the cultural sector.

Cultural marketing is characterized in particular by a specific product policy for which the product can be a show, an exhibition, an artwork, etc.

Cultural marketing is also unusual as there are often two targets for the product: an institutional target that provides a more or less important part (or even the totality) of the funding (Federal, communities, corporate sponsors, etc.) and a target audience.

 
Published on Tuesday 7 July 2015 (Authors)