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The digital marketing glossary > C > What is Custom thumbnail definition?

What is Custom thumbnail definition ?

Custom thumbnails are thumbnails used to illustrate a video in YouTube recommended video lists. A custom thumbnail is not automatically extracted from the video but is an image uploaded by the video editor.

Custom thumbnails are a marketing tool because they favor clicks in video results - inside and outside YouTube- and also favor the use of the play button as the custom thumbnail is the first preview image displayed by the Youtube player and other embedded player.

Custom thumbnail is a service offered to YouTube partners and is sometimes used for thumbnail gaming.

 
Published on Tuesday 13 November 2012 (Authors)