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The digital marketing glossary > D > What is DAA certification definition?

What is DAA certification definition ?

The Digital Analytics Association (DAA) Web Analyst Certification Program is a voluntary certification program. The purpose of the program is to provide individuals a way to obtain professional recognition after demonstrating their knowledge of the web analytics industry.

To be eligible to DAA’s examination, individuals have to fulfill either of the following two options:

- High-school diploma and five years of online business experience, with at least three of those years focused on web analytics experience

- Four year degree and three years of web analytics experience

The DAA certification is made of a computerized test of 60 questions and the exam is two hours long. Candidates who attain a score of 60% pass the exam. Computerized testing locations are available around the globe.

Domains of certification:

Published on Wednesday 21 November 2012 (Authors)