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The digital marketing glossary > D > What is DSM definition?

What is DSM definition ?

In digital advertising and trafficking lingo, DSM stands for DoubleClick’s DART Sales Manager.

DSM is a proposal and finance management sofware that helps publishers and ad networks to manage ad sales. It provides workflow processes shared by sales, trafficking and finance teams.

DART Sales Manager is integrated with the DFP ad serving platform. It allows to prepare proposals based upon ad inventory forecasts.

 
Published on Friday 26 April 2013 (Authors)