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The digital marketing glossary > D > What is DSP definition?

What is DSP definition ?

A DSP, short for Demand Side Platform, is a technological platform that give media buyers access to ad exchanges and ad networks in RTB environment.

A DSP is connected with multiple sources of ad inventory and allows buyers to bid for single ad impressions according to targeting and price restrictions and well defined goals. It allows media buyers to bid on display, video, social, and mobile ads.

DSPs feature powerful optimization algorithms and are also integrated with DMPs and DCO platforms. They offer reporting, analytics and sometimes attribution features.

A DSP is the technological pillar of a trading desk.

See also retargeting DSP.

The functioning principle of DSPs: (Source: Mexad)

 
Published on Monday 25 March 2013, mis a jour le Tuesday 6 October 2015 (Authors)