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The digital marketing glossary > D > What is DUST definition?

What is DUST definition ?

DUST is an acronym which stands for "Different URLs, Same Text" and refers to a common form of duplicate content by which different URLs are used for a page with the same content.

- www.mysite.com/
- www.mysite.com
- www.mysite.com/index.html
- www.mysite.com/index.html?id=x
- ...

To fight this kind of duplicate content, it is possible to use the URL parameters tool in Google Webmaster Tools or to use link rel=canonical element.

 
Published on Friday 2 November 2012 (Authors)