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The digital marketing glossary > D > What is Data management platform definition?

What is Data management platform definition ?

A data management platform, aka DMP, is a saas solution dedicated to manage data for marketing and advertising purposes. Data management platforms help marketers to manage big data challenges.

There are mainly two kinds of DMPs, display DMPs and enterprise DMPs.

For explanations and illustrations about data management platforms see DMP.

 
Published on Monday 17 June 2013 (Authors)