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The digital marketing glossary > D > What is Dayparting definition?

What is Dayparting definition ?

Dayparting is a targeting possibility offered by online advertising. It consists of displaying ads at precise time slots. Dayparting can also be used for bidding strategies in PPC campaigns.

For more details and illustrations, see daypart targeting.

 
Published on Friday 5 April 2013, mis a jour le Friday 2 October 2015 (Authors)