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The digital marketing glossary > D > What is Deduplication policy definition?

What is Deduplication policy definition ?

Deduplication policy is a document published by a merchant and describing how a website de-dupes conversions and transactions on his website between different affiliate networks or against other performance channels.

A clear and transparent deduplication policy is needed for maintening good relations with affliates and for enabling them to make their choices of programs.

 
Published on Friday 30 November 2012 (Authors)