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The digital marketing glossary > D > What is Default ad definition?

What is Default ad definition ?

A default ad is an ad delivered by an adserver when no paid ad can be displayed. Thus, default ads are served on unsold inventory to avoid empty ad spaces.

Default ads are public-service ads or house ads.

Default ad management is set up at the ad server level by creating a redirect toward an other ads supplier or by uploading one or several house ads.

Unsold inventory management on an adserver:

 
Published on Monday 1 October 2012, mis a jour le Saturday 27 October 2012 (Authors)