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The digital marketing glossary > D > What is Demand side platform definition?

What is Demand side platform definition ?

A demand side platform, aka DSP, is a technological platform that allows agencies and advertisers to optimize online ad buying through real time bidding. A DSP is usually connected to several ad exchanges or ad networks.

For more details about demand side platforms, see DSP definition.

 
Published on Friday 26 April 2013 (Authors)