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The digital marketing glossary > D > What is Description meta tag definition?

What is Description meta tag definition ?

Description meta tag is a meta tag used to describe the content of a webpage to search engines.

Description meta tag no longer affects ranking on SERPs, but it can sometimes be used by Google and other search engines to describe a page in SERPS (see video below).

A good use of description meta tag may therefore impact click rate in SERPs for a given rank.

Google guidelines relating to description meta tag:

 

Matt Cutts speaks about the use of meta tags:

 
Published on Thursday 8 November 2012 (Authors)