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The digital marketing glossary > D > What is Digitail ™ definition?

What is Digitail ™ definition ?

Digitail ™ is a term coined by Integer agency to designate the convergence of digital and retail.

More often it refers to the use of connected digital equipments (e.g., kiosk) in retail stores.

The fact for an Internet startup to built showroom or the endless aisle concept belong to digitail field.

 
Published on Tuesday 23 October 2012, mis a jour le Saturday 27 October 2012 (Authors)