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The digital marketing glossary > D > What is Digital Analytics Association definition?

What is Digital Analytics Association definition ?

The Digital Analytics Association (DAA) is a not-for-profit, volunteer-powered professional association which was created for helping organizations overcome the challenges of data acquisition, exploration, deduction and application.

Domains and goals are :

- web analytics education
- research
- advocacy
- certification (through DAA certification)
- eventsorganization and promotion
- community and membership
- standardizing terms, definitions, and best practices

Originally Web Analytics Association (WAA), the name changed to DAA in March 2012.

The DAA has local chapters in US and country groups.

 
Published on Wednesday 21 November 2012 (Authors)