The Digital Analytics Association (DAA) is a not-for-profit, volunteer-powered professional association which was created for helping organizations overcome the challenges of data acquisition, exploration, deduction and application.
Domains and goals are :
web analytics education
certification (through DAA certification)
eventsorganization and promotion
community and membership
standardizing terms, definitions, and best practices
Originally Web Analytics Association (WAA), the name changed to DAA in March 2012.
The DAA has local chapters in US and country groups.