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The digital marketing glossary > D > What is Direct affiliation definition?

What is Direct affiliation definition ?

Direct affiliation refers to an affiliation relationship which does not use an affiliation platform service.

A direct affiliation is found when a merchant self manages its affiliate program or when a merchant website which usually goes through platforms or network decides to have a direct relation with some top affiliates to “cut out” the platform commission and possibly pay a little more to these top affiliates.

Direct affiliation requires the affiliates to trust the merchant because the latter is then judge and party for commission tracking and payment.

Direct affiliation is rare, but Amazon program, the biggest affiliate worldwide, is direct.

Published on Friday 12 October 2012, mis a jour le Saturday 27 October 2012 (Authors)