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The digital marketing glossary > D > What is Direct linking for affiliates definition?

What is Direct linking for affiliates definition ?

Direct linking is the practice by which an affiliate bids on PPC search ads and links his ad directly to a merchant page.

It is a practice used by PPC affiliates when PPC bidding and direct linking is allowed to affilates by PPC policy.

Direct linking favors conversions as there is no need to pass on the affiliate website.

 
Published on Monday 7 January 2013 (Authors)