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The digital marketing glossary > D > What is Direct sales definition?

What is Direct sales definition ?

In digital advertising context direct sales refers to ad sales made by in-house sales teams as opposed to sales achieved through ad exchanges via real time bidding and through other ad networks.

Direct sales usually involve guaranteed inventory, special operations and premium inventory. Direct sales channels typically deals with agencies.

In digital advertising context there is a shift from direct sales to programmatic buying which may involve more and more often premium inventory.

 
Published on Saturday 27 April 2013 (Authors)