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The digital marketing glossary > D > What is Discovery commerce definition?

What is Discovery commerce definition ?

Discovery commerce describes an ecommerce activity by which consumers subscribe to periodically receive a box with new products or samples.

Discovery commerce activities are mainly found in beauty, apparels and food sectors.

Discovery commerce is also called discory retail or subscription commerce.

For more details on discovery commerce models, see susbcription commerce.

An interview of Birchbox co-founder Katia Beauchamp :

 
Published on Sunday 30 September 2012 (Authors)