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The digital marketing glossary > D > What is Display advertising DMP definition?

What is Display advertising DMP definition ?

A display data management platform is a cloud based service dedicated to collect, integrate, manage, syndicate and exchange data for use in online ad targeting. It allows digital advertising actors to manage first and third party audience data and to create and manage audience segments.

Display DMPs are notably used for retargeting and behavioral targeting.

In digital advertising eco-system, display data management platforms are linked to demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks and exchanges and trading desks.

Display DMPs are used by agencies and advertisers to optimize targeting and media buying. They are used by vendors (publishers, ad networks and exchanges,..) to value their audiences.

See also DMP and enterprise DMP.

 
Published on Monday 17 June 2013 (Authors)