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The digital marketing glossary > D > What is Domain name bidding definition?

What is Domain name bidding definition ?

Domain name bidding can have two different meanings in a digital marketing context.

More often, domain name bidding refers to domain names auctions on the domain name secondary market.

Domain name bidding can also refer to the practice of buying brand domain names as keywords on sponsored link platforms (i.e. AdWords). It can be made by competitors or affiliates (for more details see trademark poaching).

 
Published on Wednesday 31 October 2012, mis a jour le Friday 2 November 2012 (Authors)