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The digital marketing glossary > D > What is Domain name poaching definition?

What is Domain name poaching definition ?

Domain name poaching is a particular form of trademark poaching where the bought keyword is not the trademark but the domain name including the extension.

Domain name poaching aims at users who type a domain name in an search engine box instead of typing it in the browser address bar.

For more details, see trademark poaching.

 
Published on Wednesday 31 October 2012, mis a jour le Friday 2 November 2012 (Authors)