A domain parking keyword is the keyword chosen by the parked domain owner to trigger ppc ads on his domain. The choice of the keyword has a big impact on the potential revenue.
The goal is to choose high priced keywords on PPC platforms but also keywords related to type-ins or search queries leading to the parked domain. Naturally, the keyword is often the same or close to the keyword present in the domain name. The strategy may be a little different for typosquatting related parked domains.
Setting domain parking keywords -aka masterkeywords- on Sedo’s platform:
Some parking domain services allow users to choose secondary keywords for different language zones and display them by using geotargeting.
What is a good parking keyword according to Sedo: