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The digital marketing glossary > E > What is EEC definition?

What is EEC definition ?

EEC stands for Email Experience Council. The EEC is a global US professional organization and the Direct Marketing Association’s email marketing arm.

The Email Experience Council "strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business and its ROI value". It also play an educational role and promote the adoption of common email standards and metrics through the SAME project and the email measurement accuracy seal.

The EEC also publishes email trends and benchmarks.

Published on Monday 15 April 2013 (Authors)