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The digital marketing glossary > E > What is Early adopter definition?

What is Early adopter definition ?

Early adopters are a consumers segment particularly in favour of new products and technologies.

Early adopters can play a leadership role in a new product or service launch.

The Internet is a recommended medium to reach early adopters who are often scanning the web for novelties and who tend to communicate on social media about their discoveries.

Some sofwares or high tech products companies initiate early adopters programs to validate beta test products or services.

 
Published on Saturday 29 September 2012 (Authors)