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The digital marketing glossary > E > What is Early adopter program definition?

What is Early adopter program definition ?

An early adopter program is a program established with selected prospects or customers of the early adopters segment who collabore to a new service or product launch.

The program goals are :

- to provide suggestions on the features of new products before they’re released
- to report identified bugs and defaults
- to obtain quotes and case studies
- to obtain initial references
- to gain publicity ...

Early adopter programs are especially used in B to B activities.

Some examples of early adopter program:

early adopter program

 

 
Published on Saturday 29 September 2012 (Authors)