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The digital marketing glossary > E > What is Earned media definition?

What is Earned media definition ?

Earned media is a term generally used for referring to the POEM representation which differentiates paid, owned and earned media.

Online earned media are free media exposures gained mainly via digital word of mouth.

Online earned media are:
- social recommendations (likes, tweets / retweets, pins, etc.)
- shared and embedded video (viral video)
- consumer reviews
- blog posts
- ...

Offline earned media are mainly "traditional" word of mouth and free press coverage.

For more details see POEM, paid media and owned media.

Image source Leaderlab

 
Published on Saturday 29 November 2014 (Authors)