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The digital marketing glossary > E > What is Email append definition?

What is Email append definition ?

Email append or appending is the process of seeking to complete a house database for empty email fields.

Email appending is done by matching customer’s and prospects’ physical address with an external opt-in email database. For DMA and CAN-SPAM compliance, each matched record is asked permission to send company offers and informations.

In BtoB context, email append is done with customer’s and company name.

 
Published on Saturday 13 October 2012 (Authors)