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The digital marketing glossary > E > What is Email list hygiene definition?

What is Email list hygiene definition ?

Email list hygiene is the process to maintain a clean email or newsletter subscriber list.

Email list hygiene is essential to ensure good campaign deliverability.

Email list hygiene may be addressed directly by list owners or by data hygiene specialized marketing services.

For more details on email list hygiene, see email list cleaning.

 
Published on Friday 12 October 2012, mis a jour le Friday 26 April 2013 (Authors)