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The digital marketing glossary > E > What is Email list poisoning definition?

What is Email list poisoning definition ?

Email list poisoning is the action of stuffing a competitor mailing list with false addresses or spamtrap addresses.

The goal is to ruin the competitor reputation as an email sender and to provoke filtering and deliverability issues.

Email list poisoning can be prevented by pre-campaign email verification.

 
Published on Friday 12 October 2012, mis a jour le Friday 26 April 2013 (Authors)