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The digital marketing glossary > E > What is Email list rental definition?

What is Email list rental definition ?

Email list rental is the process by which marketers pay to rent prospect email addresses. Email lists for rent are normally permission-based optin lists.

For countries or states where permission, aka opt-in, is legally required to address prospects by email, rental list is the only way to reach consumers for whom permission has not be given.

According Worldata’s “Winter 2013 List Price Index” report, overall business email rental prices were $140 per thousand names at the end of 2013.

 
Published on Friday 26 April 2013 (Authors)