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The digital marketing glossary > E > What is Email measurement seal definition?

What is Email measurement seal definition ?

The email measurement accuracy seal is a seal offered by the DMA’s Email Experience Council to email service vendors adopting the eec/DMA email standards and metrics as proposed by the SAME project.

To use the seal, email vendors have to be audited by the EEC.

As for 2013, few email service providers have completed the audit process and obtained the email measurement accuracy seal.

 
Published on Monday 15 April 2013 (Authors)