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The digital marketing glossary > E > What is Email subscriber panel definition?

What is Email subscriber panel definition ?

An email subscriber panel is an online panel of Internet users dedicated to study how they interact with emails.

Email subscriber panel data allow email marketers to know how their subscribers interact with the emails they sent to them at the inbox level and it is also the only way to know how users interact with competitors’ emails.

An email subscriber panel allows to measure specific metrics like read rate, forward rate, delete unread rate, etc, which are not available at an ESP platform level.

Return Path claims to have more than 2 million email users across different email providers in his subscriber panel.

Published on Monday 15 April 2013 (Authors)