An email welcome program is an automated email procedure which attempts to welcome and turn into customer new newsletter subscribers or new website registrants.
The first goal of a welcome program is to establish a relationship with the recent subscriber or registrant then to turn him into a new customer.
To that end, some email welcome programs send as many as five email messages (it is often called email welcome series). In sophisticated welcome programs a message can be conditionnal. For instance, the last email with a reduction offer is not sent if the subscriber is become a customer.