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The digital marketing glossary > E > What is Email welcome program definition?

What is Email welcome program definition ?

An email welcome program is an automated email procedure which attempts to welcome and turn into customer new newsletter subscribers or new website registrants.

The first goal of a welcome program is to establish a relationship with the recent subscriber or registrant then to turn him into a new customer.

To that end, some email welcome programs send as many as five email messages (it is often called email welcome series). In sophisticated welcome programs a message can be conditionnal. For instance, the last email with a reduction offer is not sent if the subscriber is become a customer.

Published on Saturday 6 October 2012, mis a jour le Saturday 27 October 2012 (Authors)